Certified Digital Marketing Specialist

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Digital Marketing specialists are high in demand. According to a report by McKinley Marketing Partners (Statistica), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. PayScale.com estimates that an average digital marketing manager’s annual salary averages around RM90,799 annually (as of March 2018).

The Certified Digital Marketing Specialist (CDMS) course provides a comprehensive introduction to the core essentials of digital marketing, which is delivered through various channels such as search engines, websites, social media, email and mobile. You will learn practical methods of how to harness the power of digital marketing as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. The course content is designed by industry experts with in-depth experience in digital marketing, strategy and planning.

Who Should Attend

Marketers, Sales People and any Individual who wishes to deep dive into Digital Marketing as a whole, and learn how to effectively apply Digital Marketing strategies in their company’s AMP plan Prerequisites Anyone working with Business Intelligence and Data Analysis.


Students will be able to learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company.

Course Outline

  • Situation Analysis, Planning, Budget, Measurement
  • Information Gathering
  • Research
  • Key Strategy
  • Planning Concepts
  • Methodologies
  • Best Practice Case Studies
  • Google AdWords
  • Campaign Creation and Management
  • Keyword Selection
  • Conversion Tracking
  • Targeting
  • Analytics
  • Tracking your Campaign
  • Optimizing the Campaign
  • Campaign Planning
  • Running Effective Ads
  • What is Social Media Marketing?
  • Overview of Facebook, Twitter, LinkedIn,
  • Blogging, YouTube and Flickr
  • Building Brand Awareness Using Social Media
  • Social Media Management
  • Insights and Analytics
  • Best Practice Examples & case Studies
  • User Behavior
  • Segmentation, Key Metrics
  • Best Practice Case Studies
  • Mobile Advertising
  • Mobile Optimized Websites
  • Proximity Marketing
  • Stakeholders in Search
  • Customer Insights
  • On & off-page Optimization
  • Meta Tags, Layout, Content Structuring
  • Internal Linking– Site Navigation
  • Getting Started with Google Analytics
  • Understanding Dashboard – Audience, Advertising, Traffic Source, Content, Conversions
  • Taking decisions based on Analytics Reporting
  • Defining Business Goals and Objectives
  • Tracking Social Media Traffic
  • Tracking SEO Traffic
  • Integrating your Google AdWords campaigns into Google Analytics
  • Measuring Tools and Methods
  • Measuring your Site’s ROI

Course Summary

Class Duration
40 Hrs (2 ½ months)
Entry Requirements
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We show our students that there are no barriers to their success. There are opportunities waiting for you right here at AIMS because we understand that your ambition will only keep growing. Just like our passion for excellence.

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