Digital Marketing specialists are high in demand. According to a report by McKinley Marketing Partners (Statistica), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. PayScale.com estimates that an average digital marketing manager’s annual salary averages around RM90,799 annually (as of March 2018).
The Certified Digital Marketing Specialist (CDMS) course provides a comprehensive introduction to the core essentials of digital marketing, which is delivered through various channels such as search engines, websites, social media, email and mobile. You will learn practical methods of how to harness the power of digital marketing as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. The course content is designed by industry experts with in-depth experience in digital marketing, strategy and planning.
Marketers, Sales People and any Individual who wishes to deep dive into Digital Marketing as a whole, and learn how to effectively apply Digital Marketing strategies in their company’s AMP plan Prerequisites Anyone working with Business Intelligence and Data Analysis.
Students will be able to learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company.